{"id":2325,"date":"2026-09-28T01:17:00","date_gmt":"2026-09-27T16:17:00","guid":{"rendered":"https:\/\/onepress.co.kr\/index.php\/briefing\/2026-09-28-eu-greenwashing-rules-en\/"},"modified":"2026-09-28T01:17:00","modified_gmt":"2026-09-27T16:17:00","slug":"2026-09-28-eu-greenwashing-rules-en","status":"publish","type":"briefing","link":"https:\/\/onepress.co.kr\/index.php\/briefing\/2026-09-28-eu-greenwashing-rules-en\/","title":{"rendered":"Vague \u201cgreen\u201d advertising became harder across the EU on September 27"},"content":{"rendered":"

2026-09-28 01:17 KST<\/strong><\/p>\n

Terms such as \u201cgreen,\u201d \u201cenvironmentally friendly\u201d and \u201cbiodegradable\u201d now need verifiable support when they imply excellent environmental performance. A benefit limited to one component cannot be presented as a benefit of the whole product.<\/p>\n

Member states had to transpose the directive by March 27 and apply it from September 27. Enforcement procedures and penalties still depend on each country\u2019s law.<\/p>\n

What shoppers may notice<\/h2>\n

Packaging and advertising should become more specific or point to substantiation. Sustainability labels need a public basis or a transparent certification scheme, and a legal minimum cannot be marketed as a special advantage.<\/p>\n

What changes for offset claims<\/h2>\n

A central restriction covers claims that a product is climate-neutral or has a reduced climate impact solely because emissions were offset. A company-wide transition plan is not the same as proof of a product\u2019s present performance.<\/p>\n

\"Vague
This AI-generated image explains the topic; it is not a photograph of an actual event, observation or field site.<\/figcaption><\/figure>\n

Labels do not all disappear<\/h2>\n

Official or independently certified schemes can remain. Germany\u2019s environment ministry cited the Blue Angel as an example, but legality still depends on the exact wording, scope and evidence.<\/p>\n

What to watch next<\/h2>\n

The directive supplies a common EU framework, while national authorities apply it. Consumers should check who certifies a claim and what part of a product was assessed; sellers must check the implementing law in each market.<\/p>\n

Primary source and independent checks<\/h2>\n

Primary source: EU Directive 2024\/825<\/a><\/p>\n

Institutional explanation: German Environment Ministry implementation note<\/a><\/p>\n

Independent check: Stiftung Warentest independent consumer check<\/a><\/p>\n

Read in other languages<\/h2>\n

\ud55c\uad6d\uc5b4<\/a> \u00b7 English<\/a> \u00b7 Espa\u00f1ol<\/a> \u00b7 \u65e5\u672c\u8a9e<\/a> \u00b7 Ti\u1ebfng Vi\u1ec7t<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Consumer rules based on EU Directive 2024\/825 began applying on September 27, 2026. They do not ban every environmental claim, but restrict unsupported generic language and product-level climate-neutral claims based only on offsets.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":[],"class_list":["post-2325","briefing","type-briefing","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/onepress.co.kr\/index.php\/wp-json\/wp\/v2\/briefing\/2325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onepress.co.kr\/index.php\/wp-json\/wp\/v2\/briefing"}],"about":[{"href":"https:\/\/onepress.co.kr\/index.php\/wp-json\/wp\/v2\/types\/briefing"}],"wp:attachment":[{"href":"https:\/\/onepress.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=2325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}