{"id":2324,"date":"2026-09-28T01:17:00","date_gmt":"2026-09-27T16:17:00","guid":{"rendered":"https:\/\/onepress.co.kr\/index.php\/briefing\/2026-09-28-eu-greenwashing-rules-ko\/"},"modified":"2026-09-28T01:17:00","modified_gmt":"2026-09-27T16:17:00","slug":"2026-09-28-eu-greenwashing-rules-ko","status":"publish","type":"briefing","link":"https:\/\/onepress.co.kr\/index.php\/briefing\/2026-09-28-eu-greenwashing-rules-ko\/","title":{"rendered":"EU\uc5d0\uc11c \ub9c9\uc5f0\ud55c \u201c\uce5c\ud658\uacbd\u201d \uad11\uace0\uac00 9\uc6d4 27\uc77c\ubd80\ud130 \ub354 \uc5b4\ub824\uc6cc\uc84c\ub2e4"},"content":{"rendered":"<p><strong>2026-09-28 01:17 KST<\/strong><\/p>\n<p>\uc0c8 \uaddc\uce59\uc740 \u201c\uce5c\ud658\uacbd\u201d, \u201c\ub179\uc0c9\u201d, \u201c\uc0dd\ubd84\ud574\uc131\u201d\ucc98\ub7fc \ub6f0\uc5b4\ub09c \ud658\uacbd \uc131\ub2a5\uc744 \uc554\uc2dc\ud558\ub294 \uc77c\ubc18 \ud45c\ud604\uc5d0 \uac80\uc99d \uac00\ub2a5\ud55c \uadfc\uac70\ub97c \uc694\uad6c\ud55c\ub2e4. \uc81c\ud488 \uc77c\ubd80\uc758 \uc7a5\uc810\ub9cc\uc73c\ub85c \uc81c\ud488 \uc804\uccb4\uac00 \uce5c\ud658\uacbd\uc778 \uac83\ucc98\ub7fc \ub9d0\ud558\ub294 \uac83\ub3c4 \ud5c8\uc6a9\ub418\uc9c0 \uc54a\ub294\ub2e4.<\/p>\n<p>\ud68c\uc6d0\uad6d\uc740 2026\ub144 3\uc6d4 27\uc77c\uae4c\uc9c0 \uad6d\ub0b4\ubc95\uc5d0 \uc62e\uae30\uace0 9\uc6d4 27\uc77c\ubd80\ud130 \uc801\uc6a9\ud574\uc57c \ud588\ub2e4. \uc2e4\uc81c \uc9d1\ud589\uacfc \uc81c\uc7ac \uc808\ucc28\ub294 \uac01 \ub098\ub77c \ubc95\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9c8 \uc218 \uc788\ub2e4.<\/p>\n<h2>\uc18c\ube44\uc790\uac00 \ub9e4\uc7a5\uc5d0\uc11c \ubcf4\uac8c \ub420 \ubcc0\ud654<\/h2>\n<p>\uae30\uc5c5\uc740 \ud3ec\uc7a5\uacfc \uad11\uace0\uc758 \ud658\uacbd \ubb38\uad6c\ub97c \ub354 \uad6c\uccb4\uc801\uc73c\ub85c \uace0\uce58\uac70\ub098 \ub4b7\ubc1b\uce68 \uc790\ub8cc\ub97c \uac16\ucdb0\uc57c \ud55c\ub2e4. \uc9c0\uc18d\uac00\ub2a5\uc131 \ud45c\uc2dc\ub294 \uacf5\uacf5\uae30\uad00\uc774 \uc815\ud588\uac70\ub098 \ud22c\uba85\ud55c \uc778\uc99d \uccb4\uacc4\ub97c \uae30\ubc18\uc73c\ub85c \ud574\uc57c \ud558\uba70, \ubc95\uc73c\ub85c \uc774\ubbf8 \uc9c0\ucf1c\uc57c \ud560 \uae30\uc900\uc744 \ud2b9\ubcc4\ud55c \uc7a5\uc810\ucc98\ub7fc \ub0b4\uc138\uc6b8 \uc218 \uc5c6\ub2e4.<\/p>\n<h2>\ud0c4\uc18c\uc0c1\uc1c4 \ubb38\uad6c\ub294 \uc5b4\ub514\uae4c\uc9c0 \uc81c\ud55c\ub418\ub098<\/h2>\n<p>\uc628\uc2e4\uac00\uc2a4 \uc0c1\uc1c4\uc5d0\ub9cc \uae30\ub300 \ud2b9\uc815 \uc81c\ud488\uc774 \u201c\uae30\ud6c4\uc911\ub9bd\u201d \ub610\ub294 \ub354 \ub0ae\uc740 \ud658\uacbd \uc601\ud5a5\uc744 \uac00\uc9c4\ub2e4\uace0 \uc8fc\uc7a5\ud558\ub294 \ubc29\uc2dd\uc774 \ud575\uc2ec \uc81c\ud55c \ub300\uc0c1\uc774\ub2e4. \uae30\uc5c5 \uc804\uccb4\uc758 \uac10\ucd95 \uacc4\ud68d\uc744 \ub9d0\ud558\ub294 \uac83\uacfc \uac1c\ubcc4 \uc81c\ud488\uc758 \ud604\uc7ac \uc131\ub2a5\uc744 \ub2e8\uc815\ud558\ub294 \uac83\uc740 \uad6c\ubcc4\ud574\uc57c \ud55c\ub2e4.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/onepress.co.kr\/wp-content\/uploads\/2026\/09\/eu-greenwashing-rules-ko.png\" alt=\"EU\uc5d0\uc11c \ub9c9\uc5f0\ud55c \u201c\uce5c\ud658\uacbd\u201d \uad11\uace0\uac00 9\uc6d4 27\uc77c\ubd80\ud130 \ub354 \uc5b4\ub824\uc6cc\uc84c\ub2e4\" loading=\"lazy\" \/><figcaption class=\"op-briefing-image-caption\">\uc8fc\uc81c\ub97c \uc124\uba85\ud558\uae30 \uc704\ud574 \uc81c\uc791\ud55c \uc0dd\uc131 \uc774\ubbf8\uc9c0\uc774\uba70 \uc2e4\uc81c \uc0ac\uac74\u00b7\uad00\uce21\u00b7\ud604\uc7a5 \uc0ac\uc9c4\uc774 \uc544\ub2d9\ub2c8\ub2e4.<\/figcaption><\/figure>\n<h2>\ub77c\ubca8\uc774 \ubaa8\ub450 \uc0ac\ub77c\uc9c0\ub294 \uac83\uc740 \uc544\ub2c8\ub2e4<\/h2>\n<p>\uacf5\uc2dd EU \ud658\uacbd\ud45c\uc9c0\ub098 \uad6d\uac00\uac00 \uc815\ud55c \uc778\uc99d\ucc98\ub7fc \uae30\uc900\uacfc \uac80\uc99d \uc808\ucc28\uac00 \uc788\ub294 \ud45c\uc2dc\ub294 \uacc4\uc18d \uc4f8 \uc218 \uc788\ub2e4. \ub3c5\uc77c \ud658\uacbd\ubd80\ub3c4 \ube14\ub8e8\uc5d4\uc824\uc744 \uc608\ub85c \ub4e4\uc5c8\ub2e4. \ub2e4\ub9cc \uc5b4\ub5a4 \ud45c\ud604\uc774 \ud5c8\uc6a9\ub418\ub294\uc9c0\ub294 \uc2e4\uc81c \ubb38\uad6c, \uc81c\ud488 \ubc94\uc704, \uadfc\uac70\uc758 \uc81c\uc2dc \ubc29\uc2dd\uc5d0 \ub530\ub77c \ud310\ub2e8\ub41c\ub2e4.<\/p>\n<h2>\uc55e\uc73c\ub85c \ud655\uc778\ud560 \uac83<\/h2>\n<p>\uc9c0\uce68\uc740 EU \uacf5\ud1b5 \ud2c0\uc774\uc9c0\ub9cc \ub2e8\uc18d \uae30\uad00\uacfc \ubc8c\uce59\uc740 \ud68c\uc6d0\uad6d\ubcc4 \uc774\ud589\ubc95\uc5d0 \ub2ec\ub824 \uc788\ub2e4. \uc18c\ube44\uc790\ub294 \ud3ec\uad04\uc801\uc778 \ucd08\ub85d\uc0c9 \ubb38\uad6c\ubcf4\ub2e4 \uc778\uc99d \uc8fc\uccb4, \ud3c9\uac00 \ubc94\uc704, \ube44\uad50 \uae30\uc900\uc744 \ud655\uc778\ud558\uace0, \uae30\uc5c5\uc740 \ud310\ub9e4\uad6d\uc758 \uad6d\ub0b4\ubc95\uacfc \uc720\uc608 \uc801\uc6a9 \uc5ec\ubd80\ub97c \ub530\ub85c \ud655\uc778\ud574\uc57c \ud55c\ub2e4.<\/p>\n<h2>\uc6d0\uc790\ub8cc\uc640 \ub3c5\ub9bd \ud655\uc778<\/h2>\n<p>\uc6d0\uc790\ub8cc: <a href=\"https:\/\/eur-lex.europa.eu\/eli\/dir\/2024\/825\/oj\/eng\" target=\"_blank\" rel=\"noopener noreferrer\">EU Directive 2024\/825<\/a><\/p>\n<p>\uae30\uad00 \uc124\uba85: <a href=\"https:\/\/www.bundesumweltministerium.de\/pressemitteilung\/neue-regeln-gegen-greenwashing-blauer-engel-bietet-verlaessliche-orientierung\" target=\"_blank\" rel=\"noopener noreferrer\">German Environment Ministry implementation note<\/a><\/p>\n<p>\ub3c5\ub9bd \ud655\uc778: <a href=\"https:\/\/www.test.de\/Werbung-mit-Nachhaltigkeitsclaims-Darum-kleben-Hersteller-jetzt-Produkte-ab-6339626-0\/\" target=\"_blank\" rel=\"noopener noreferrer\">Stiftung Warentest independent consumer check<\/a><\/p>\n<h2>\ub2e4\ub978 \uc5b8\uc5b4\ub85c \uc77d\uae30<\/h2>\n<p><a href=\"https:\/\/onepress.co.kr\/index.php\/briefing\/2026-09-28-eu-greenwashing-rules-ko\/\">\ud55c\uad6d\uc5b4<\/a> \u00b7 <a href=\"https:\/\/onepress.co.kr\/index.php\/briefing\/2026-09-28-eu-greenwashing-rules-en\/\">English<\/a> \u00b7 <a href=\"https:\/\/onepress.co.kr\/index.php\/briefing\/2026-09-28-eu-greenwashing-rules-es\/\">Espa\u00f1ol<\/a> \u00b7 <a href=\"https:\/\/onepress.co.kr\/index.php\/briefing\/2026-09-28-eu-greenwashing-rules-ja\/\">\u65e5\u672c\u8a9e<\/a> \u00b7 <a href=\"https:\/\/onepress.co.kr\/index.php\/briefing\/2026-09-28-eu-greenwashing-rules-vi\/\">Ti\u1ebfng Vi\u1ec7t<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>EU \uc9c0\uce68 2024\/825\uc5d0 \ub530\ub978 \uc18c\ube44\uc790\ubcf4\ud638 \uaddc\uce59\uc774 2026\ub144 9\uc6d4 27\uc77c\ubd80\ud130 \uc801\uc6a9\ub410\ub2e4. \ubaa8\ub4e0 \uce5c\ud658\uacbd \ud45c\ud604\uc774 \uae08\uc9c0\ub41c \uac83\uc740 \uc544\ub2c8\uc9c0\ub9cc, \uadfc\uac70 \uc5c6\ub294 \ud3ec\uad04 \ud45c\ud604\uacfc \uc0c1\uc1c4\ub9cc\uc73c\ub85c \ud55c \uc81c\ud488\uc744 \uae30\ud6c4\uc911\ub9bd\uc774\ub77c \ubd80\ub974\ub294 \uad11\uace0\ub294 \uc81c\ud55c\ub41c\ub2e4.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":[],"class_list":["post-2324","briefing","type-briefing","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/onepress.co.kr\/index.php\/wp-json\/wp\/v2\/briefing\/2324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onepress.co.kr\/index.php\/wp-json\/wp\/v2\/briefing"}],"about":[{"href":"https:\/\/onepress.co.kr\/index.php\/wp-json\/wp\/v2\/types\/briefing"}],"wp:attachment":[{"href":"https:\/\/onepress.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=2324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}